Disney 100 x PetSmart

Product Launch email + animation

(Client)
Disney 100
(Year)
2023
(Services)
Design

celebrating iconic Disney characters

PetSmart Collaboration

Challenge: Create an exciting launch email to inform the customer base of the Disney 100 collaboration.

Using existing brand assets and product photography, I created a series of short animations for promotional emails—featuring dog and cat toys from various Disney films such as Lion King, Aladdin, and Toy Story. These cute and functional pet products were end cap features in 1,500+ PetSmart stores nationwide.

My role focused on developing animated GIFs and static creative that captured the whimsy of Disney with a playful, pet-friendly twist.

Outcome: Increased sales and high performing email sends.