Content Creation

Overview
Given a short creative brief announcing new StazOn ink colors, I transformed a simple directive into a full content strategy and visual campaign. Instead of treating the project as a basic product-photography assignment, I built a cohesive launch story designed to educate, inspire, and activate the crafting community.

My Approach
I developed a content plan that showcased not only the inks themselves but also the distinct creative possibilities behind the product line. I designed and staged a full spread of artwork, intentionally crafted to demonstrate how each color performs across multiple surfaces including glass, fabric, metal, and plastic—key differentiators for this alcohol-based ink.

To make the release more informative and interactive, I stamped each new color three times to illustrate:

1. First impression: full pigment strength
2. Second impression: double saturation
3. Third impression: blended effect with Cloud Grey, highlighting a signature StazOn feature

This gave makers a clear, visual understanding of the ink’s behavior and versatility—a resource that could be used across marketing channels. One insight a customer can take away is the ink is juicy and there is not much difference between the first impression and the second impression. That mean the first impression is going to be solid.

Execution

• Created, styled, and photographed all artwork and product sets using soft, even lighting to highlight pigment vibrancy
• Developed talking points and instructional copy explaining how the inks stamp, blend, and layer
• Built SEO-optimized descriptions and social messaging
• Designed assets for Amazon, retailer websites, and brand social platforms
• Published content across all channels to support the color-release campaign

Outcome
The content delivered a clear and accessible narrative around the new StazOn colors, helping crafters understand what made this release special. The work increased product visibility across web and social channels and served as an educational foundation for our influencer community, who relied on these visuals and explanations to create their own tutorials and brand-aligned content.

Challenge Solved
StazOn inks are known for stamping on surfaces most inks can’t handle. The campaign needed to communicate that quality visually and simply. Through deliberate surface testing, macro shots, and a cohesive visual language, the content demonstrated the ink’s unique performance—turning a technical product feature into an inspiring, creator-friendly story.