The Lodge
Social Media Design, Visual Branding, Content Strategy
Instagram Stories
Web banners
Challenge: Increase awareness for the local Seattle community who wants a relaxing stay-cation experiences.
Thin Pig Media, a Seattle-based media creative studio, asked me to help on a project for The Lodge. A beautiful and oddly tucked away and not tucked away estate in the middle of Kirkland, Washington. We developed a versatile social media design system that included branded templates for stories, reels, and static posts. Visuals were tailored to highlight key moments—such as spa treatment, cocktail hour and property features—using a warm, Pacific Northwest-inspired color palette, iconography, and bold typographic treatments.
My role focused on creating different design directions for an initial round of presentation to the client. Then a deeper development of assets for a cheeky and bold treatment.
Outcome: Successful launch campaign that drove increased awareness across multiple social platforms.
