Weekend In Taipei

In today's digital landscape, a successful promotional campaign relies on a diverse range of assets tailored to different platforms. Each channel such as Fandango, ESPN, Atom Tickets, and Regal Cinema—has unique formats, user behaviors, and engagement patterns. A well-rounded design strategy ensures that a film’s visual identity remains consistent while being optimized for maximum impact across all touch points.

My role was to take the original film asset and create over 100 promotional assets for a spread of channels.