Think email is just another marketing channel? Think again.
Having a solid email strategy isn’t just nice to have—it’s a game-changer for your business.
Here’s why:
1. You’re in Their Inbox (Not Just Their Feed). Unlike social media, where posts get buried in the algorithm, emails land directly in your audience’s inbox. Inboxes save the content and is also searchable. If a customer is interested in the deal that you have they might go back to their inbox to search for the details. Plus, with personalization, you can make every message feel like it was made just for them.
2. It’s One of the Best Bang-for-Your-Buck Strategies. Email marketing has one of the highest ROIs out there. Once you set up automation, you can nurture leads, send promotions, and follow up—without heavy lifting. One feature within any email system is to develop templates. No matter the size of the company template-izing your email leads to efficiency and builds a branded look. Service providers like Mailchimp are great platforms for creating templates and offering a robust system.
3. Keeps Your Brand Top of Mind. Regular emails—whether it’s a helpful newsletter, an exclusive deal, or a product update—keep your audience engaged and connected to your brand. Out of sight = out of mind, and we don’t want that. It might be intimidating to send out frequent emails. It may even feel like you are being annoying, but it is not the case. I believe it is expected to keep a constant stream of communication to customers. Any business large or small can create a rhythm whether it be once a month, once a week or once a day.
4. Boosts Sales Without Being Pushy. A well-timed email can be the nudge someone needs to complete a purchase. Think abandoned cart reminders, special offers, or even just showcasing new products they’ll love. These transactional triggers are excellent ways to keep your brand top of mind for customers.
5. You Get Real Data to Work With. With email analytics, you can see exactly what’s working (and what’s not). Open rates, clicks, conversions—it’s all there, helping you tweak your strategy for even better results. Another tip of the hat to Mailchimp for their robust data analytics for each and every campaign that is sent. You can quickly determine if you are effective in your strategy.
6. You Own Your List. Unlike social media, where algorithm changes can tank your reach overnight, your email list is yours. You decide when and how to communicate, without worrying about platform rules.
Long story short? Email isn’t just about sending messages—it’s about building relationships, driving sales, and growing your business.
If you’re not using email strategically yet, now’s the time to start. Need a hand? Let’s chat! 🚀
